Archive for the ‘Products’ Category


First Product

The first DENSO product sold in North America was a starter-generator for a chainsaw in the early 1960s. DENSO’s starter-generator helped establish our company in North America when it was virtually unknown in this market.
The first DENSO associates in North America traveled from city to city by Greyhound bus, staying at cheap motels, trying to get appointments with customers. They were often turned away.
Holding onto their dream of one day becoming the world’s leading supplier, their efforts led the way to building trust and friendship with North American customers, suppliers and the community.

For more on DENSO’s history in North America visit: